We recently spoke to the Director of Marketing for the largest solar company in the United States, and they mentioned one of the biggest reasons why they are so successful at closing leads and growing significantly each month is that they make getting to their leads instantly, a priority. We’ve also noticed this first-hand with our clients, in that the clients who didn’t have a sales team that prioritized getting to the leads instantly, had a significant decrease in results compared to our clients who had a solid sales process once they received the lead.
Have you heard the new statistic that recently came out? Science shows that humans now have less attention span than a goldfish, meaning that we are easily distracted. The sooner you can help your leads get all questions answered, get them a quote, and form a relationship, the more people you will start closing as clients. Period.
Understanding the Algorithm
Immediately once a social media user has turned into a lead and submitted their info on your site from an ad, Facebook now considers that user as someone who’s in market for solar. With that being said, the algorithm will start feeding that user ads from other solar companies as long as they fit their targeting demographic.
With that in mind, making contacting the lead instantly upon them opting them allows you to form a relationship with that lead and increases your chances of closing them as a client before they begin seeing other competitor’s ads and offers.